Neon Cowboys is a fashion tech brand that specializes in western glowing apparel & accessories. Our goal is to bring unapologetic joy, acceptance, and pride to spirited individuals who love getting lost in a good time. Our neon light up apparel and accessories promotes this by allowing our customers to glow from the inside out.
Asia Hall started this journey while attending a country music festival, she envisioned cowboy hats that would glow like neon bar signs. Seeing that the venue was pitch black during the headliner, she wanted to give light and energy back to the crowd to keep the party going even after sunset.
Scraping together every nickel she had, she burnt, glued, and dremeled our first product to life. She transformed 13 plastic injected ice buckets into the next modern symbol of Americana; Neon Cowboy hats.
The following year, she took her first round of prototypes back to the country music festival for a market trial. Once the sun set, people ran from every direction to ask where we had purchased our hats. This jump started her to complete her initial business plan and gain Neon Cowboys' first angel investor to start mold production.
As production increased over the years, so has demand. That's when Andrew Taylor joined our team in 2019 to head as production designer.
Since Neon Cowboys' conception, our brand has been able to garner the interest of celebrities, influencers, and trendsetters on an international level. We have sold over 10,000+ Neon Cowboy hats and launched dozens of glow accessories to expand our product offerings. We have also been granted a utility patent for Asia's initial invention and we will continue to innovate and bring joy to our consumers worldwide.
Your Neon Cowboys,
Asia + Andy