Google Commercial

Whitney Cummings on the Kelly Clakrson Show
Neon Cowboys' Hats
NBC Los Angeles
California Live


iPhone 13

Insider: Art
Cowboy Boots Light Up Neon

Adobe Commercial
"When I See Black"

Megan Thee Stallion ft. Nicki Minaj
"Hot Girl Summer" Music Video

Orville Peck, Shania Twain
Legends Never Die (Official Video)

Miranda Lambert
Tequila Does (Telemitry Remix [Official Video])

ESSENCE Festival : Missy Elliott

HBO Max : Legendary
Wild Wild West (Team Balmain)

Press Articles

The Wall Street Journal

"Christy Yip... is waiting on a glow-in-the-dark version she bought from festival-wear purveyor Neon Cowboys."

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"We've concluded that our specialty is sparking joy through light & have taken that energy into people's homes during quarantine where they might feel disheartened and alone. COVID-19 has truly inspired us to be the best we can, especially for 2020."

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"...whether it’s a tag on Instagram or a video of a customer dancing around their room with their Neon Cowboys hat on. “It’s just fun to be able to create something that so many people resonate with, that gives them inspiration or just an amazing night out,” Hall says. 

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"Neon Cowboys is a brand born out of me trying to find my identity as an American, and we have a considerable LGBTQ following, too. We want to build a brand about what Americana could be in the future, and do that through light and apparel.”

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ESSENCE : Girls United

"Their signature hats have been worn by the Clermont Twins, Kacey Musgraves, and Winnie Harlow. Asia Hall, the company’s founder, is open about every aspect of the business—from the creation process, to the trials of being a Black woman in tech."

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LA Times

Asia Hall... is the founder, owner and CEO of this 6-year-old fashion-meets-technology brand that specializes in light-up, western-inspired accessories (think glowing cowboy hats and LED cactus earrings)

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Texas Monthly

Meet the Businesswoman Behind Kacey Musgraves’s Viral Light-Up Cowboy Hats

With a combination of fashion ingenuity and electrical engineering, Neon Cowboys founder Asia Hall rigs cowboy hats that glow.

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The New York Times

"Does anyone still wear a hat? Many of Mr. Kanemura’s fans are children, who seem to relate to his playfulness." Credit...Daniel Jack Lyons for The New York Times

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L'Officiel Hommes

Poland Cover: Joshua Cummings @iamjoshuacummings
Photography: Taylor Miller @taylormillerphoto
Styling by Joseph Kocharian @josephkocharian

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Beyonce : Black Parade

"Black Parade" benefits BeyGOOD's Black Business Impact Fund, administered by the NAACP, to support Black-owned small businesses in need. Listen to Beyonce's Black Parade on Spotify to support her non-profit cause.

Listen on Spotify


Shea Couleé wins the GAY TIMES Honour for Drag Hero. In the cover story, Shea speaks about an incredible year for representation for queens of colour on Drag Race, following Jaida Essence Hall’s win on season 12 and Priyanka’s crowning on Canada’s Drag Race.

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Race Chaser Podcast

HOT GOSS #57: Support Black Businesses, Conversion Therapy, and Detachable DrickRace Chaser with Alaska & Willam

Listen on Spotify

Neon Cowboys

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