"Christy Yip... is waiting on a glow-in-the-dark version she bought from festival-wear purveyor Neon Cowboys."

"We've concluded that our specialty is sparking joy through light & have taken that energy into people's homes during quarantine where they might feel disheartened and alone. COVID-19 has truly inspired us to be the best we can, especially for 2020."

"...whether it’s a tag on Instagram or a video of a customer dancing around their room with their Neon Cowboys hat on. “It’s just fun to be able to create something that so many people resonate with, that gives them inspiration or just an amazing night out,” Hall says. 

"Neon Cowboys is a brand born out of me trying to find my identity as an American, and we have a considerable LGBTQ following, too. We want to build a brand about what Americana could be in the future, and do that through light and apparel.”

"Their signature hats have been worn by the Clermont Twins, Kacey Musgraves, and Winnie Harlow. Asia Hall, the company’s founder, is open about every aspect of the business—from the creation process, to the trials of being a Black woman in tech."

Asia Hall... is the founder, owner and CEO of this 6-year-old fashion-meets-technology brand that specializes in light-up, western-inspired accessories (think glowing cowboy hats and LED cactus earrings)