"Christy Yip... is waiting on a glow-in-the-dark version she bought from festival-wear purveyor Neon Cowboys."

"We've concluded that our specialty is sparking joy through light & have taken that energy into people's homes during quarantine where they might feel disheartened and alone. COVID-19 has truly inspired us to be the best we can, especially for 2020."

"...whether it’s a tag on Instagram or a video of a customer dancing around their room with their Neon Cowboys hat on. “It’s just fun to be able to create something that so many people resonate with, that gives them inspiration or just an amazing night out,” Hall says. 

"Neon Cowboys is a brand born out of me trying to find my identity as an American, and we have a considerable LGBTQ following, too. We want to build a brand about what Americana could be in the future, and do that through light and apparel.”

"Their signature hats have been worn by the Clermont Twins, Kacey Musgraves, and Winnie Harlow. Asia Hall, the company’s founder, is open about every aspect of the business—from the creation process, to the trials of being a Black woman in tech."

Asia Hall... is the founder, owner and CEO of this 6-year-old fashion-meets-technology brand that specializes in light-up, western-inspired accessories (think glowing cowboy hats and LED cactus earrings)

Meet the Businesswoman Behind Kacey Musgraves’s Viral Light-Up Cowboy Hats

With a combination of fashion ingenuity and electrical engineering, Neon Cowboys founder Asia Hall rigs cowboy hats that glow.

"Does anyone still wear a hat? Many of Mr. Kanemura’s fans are children, who seem to relate to his playfulness." Credit...Daniel Jack Lyons for The New York Times

Poland Cover: Joshua Cummings @iamjoshuacummings
Photography: Taylor Miller @taylormillerphoto
Styling by Joseph Kocharian @josephkocharian

"Black Parade" benefits BeyGOOD's Black Business Impact Fund, administered by the NAACP, to support Black-owned small businesses in need. Listen to Beyonce's Black Parade on Spotify to support her non-profit cause.

Shea Couleé wins the GAY TIMES Honour for Drag Hero. In the cover story, Shea speaks about an incredible year for representation for queens of colour on Drag Race, following Jaida Essence Hall’s win on season 12 and Priyanka’s crowning on Canada’s Drag Race.

HOT GOSS #57: Support Black Businesses, Conversion Therapy, and Detachable DrickRace Chaser with Alaska & Willam